
Libraries are regularly required to
keep statistics on library usage to prove that the library is a benefit to the
community. Fichter and Wisniewski
describe a way for librarians to make the dry statistics tell a more engaging
story using “narrative, context, and visualization” (Fichter 75). After all, what is the point of collecting all of that data if your message isn't being heard.
Important reasons to use visuals in your
presentations:
“• Text plus
photo elicits roughly twice the views of text only content.
• Visual images are processed by the
brain in only 150 milliseconds, 60,000 times faster than text” (Fichter 75).
It is important to use graphics that
are clear and easy to understand. Fichter and Wisniewski also recommend
considering how the media will be viewed (PC, mobile device, tablet?). Keep in
mind the audience, how does the story relate to them? Why should they care?
Once you have your statistics, your
narrative, and know who your audience is and how they will be accessing your
message, how to create it? There are plenty of free tools available. Some of
the ones Fichter and Wisniewski describe in their article are Google charts,
Inforgram, Piktochart, and Powtoon,

This link provides an abundance of presentation
tools! http://www.chaminadelibrary.org/presentation-tools.html
And a few more: http://libguides.utoledo.edu/presentations
Sources:
Fichter, Darlene, and Jeff Wisniewski. "Telling
Your Library's Story One Number At A Time." Online Searcher 38.4
(2014): 74-76. Library, Information Science & Technology Abstracts.
Web. 21 Apr. 2016.
Public domain images are from Pixabay.
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